Jess Barber

Glazed

Jess Barber

Glazed

Glazed

If you’re not motivated, do this.

Russell Wofford

Visit

873K

Views

1.4K

Glazed Saves

Outlier Multiplier

Why it worked

Matt opened with a universally relatable pain point: lack of motivation. He reframed it through a personal story and a first-principles truth that action precedes inspiration. His editing, typography, and sound design added emotional weight, while the message simplified overwhelm into one doable step. Praised in comments as “an absolute masterpiece,” the video fused cinematic clarity with tactical resonance.

What to steal

Cinematography style, Powerful title

Format

Personal essay

Driver

Powerful title

Clickable thumbnail

Storytelling

Niche

Self-help

Style

Cinematography

Cinematic color grades

Crisp sound design

Music curation

Personal essay

Talking head

Self-help

Productivity

Education

Clean typography

Premium B-roll

Powerful title

Strong hook

Clickable thumbnail

Actionable framework

Why you're always tired

Personal essay

Lifestyle

Self-help

Education

Clean typography

Premium B-roll

Music curation

Crisp sound design

Strong hook

Clickable thumbnail

Powerful title

A Day in the Life of a Minimalist

Vlog

Business

Lifestyle

Entertainment

Clean typography

Music curation

Powerful title

Clickable thumbnail

pov: you're a 26 year old online entrepreneur doing business in China

Personal essay

Self-help

Entertainment

Cinematography

Cinematic color grades

Music curation

Crisp sound design

Clean typography

Premium B-roll

Artful lighting

Powerful title

Strong hook

Clickable thumbnail

Storytelling

i locked myself in a room until i made $1M

Vlog

Entertainment

Cinematography

Premium B-roll

Music curation

Crisp sound design

Strong hook

Powerful title

Clickable thumbnail

Storytelling

I Spent 24 Hours with the World's Shortest Woman

Personal essay

Self-help

Comedy

Philosophy

Clean typography

Premium B-roll

Powerful title

Strong hook

Clickable thumbnail

Actionable framework

How to be miserable for the rest of your life

Vlog

Philosophy

Self-help

Clean typography

Music curation

Cinematic color grades

Premium B-roll

Cinematography

Artful lighting

Clickable thumbnail

Powerful title

Storytelling

For those waiting for life to happen

Vlog

Education

Cinematography

Cinematic color grades

Music curation

Crisp sound design

Clean typography

Premium B-roll

Artful lighting

Powerful title

Clickable thumbnail

How to Film Yourself and Look Cinematic

Mini documentary

Faceless

Entertainment

Premium B-roll

Music curation

Crisp sound design

Powerful title

Clickable thumbnail

Strong hook

Storytelling

The Adam Sandler Paradox

Personal essay

Talking head

Self-help

Productivity

Education

Clean typography

Premium B-roll

Powerful title

Strong hook

Clickable thumbnail

Actionable framework